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Twitter For Business Account Management

It seems social media phenomenon. Twitter has constantly been in the media this year. Originally used by techies, then hijacked by celebs, Twitter has become a powerful business tool for building customer relationships and driving website traffic.

Ten years ago if you didn’t have a business website you were missing an opportunity in an emerging media. Today if you don’t have a corporate Twitter presence you’re missing the opportunity to be a leader in your field.

“The question isn’t ‘should we be on Twitter’ but rather ‘how can we use Twitter’?”

Your strategy can be local, national or global. Plus, in the same way the BBC use Twitter to capture eyewitness accounts as they happen of major incidents like bombings in India or fires in Australia, you can use Twitter to monitor what people are saying about your brand – as it happens. What a great opportunity this could be to manage your customers’ expectations!

So How Can IRUN Help You To Capitalise On Twitter?

In the same way you might pay a PR specialist to keep your company in the press, IRUN will setup, nurture and manage your corporate presence on Twitter.  This leaves you more time to get on with what you do best while we do what we do best – build profits from online marketing.

Twitter accounts we manage are now responsible for generating up to 30% of a clients website traffic – that’s new visitors, not just a share of regular visitors. Your website stats will show how effective Twitter can be.

Here’s How It Works

Contact us now to let us know you want us to manage your Twitter presence. One of our Twitter specialists will then call you back to customise a strategy just for your business.

  • We’ll then create your Twitter account (or take over an existing account)
  • Customise your Twitter page with your branding, call to actions, contact details
  • Write your 160 character Twitter bio – a vitally important piece of text that convinces people to ‘follow you’
  • Start adding Tweets to your account and automate a system that regularly feeds the type of content your followers want to read
  • Edit press releases and news items you supply us into Tweets
  • Constantly attract new followers from your target market so you can develop new customer relationships, strengthen existing relationships build brand loyalty
  • We’ll notify you by email when you receive a direct message or reply that requires a response
  • We’ll also advise you how to promote your Twitter presence through other online and offline marketing communications
  • If you choose our ‘Brand Monitoring’ option we can ‘monitor the airwaves’ and report to you what people are saying about your brand on Twitter.
  • Additionally, with our ‘Monitor and Response Option’ we can engage with ‘Tweeters’ on your behalf through tweets, replies, re-tweets and direct messages (like email for Twitter) and refer them to the right contact in your business whether its sales, operations or customer services

Contact IRUN right now on 01234 480019 to find out how a Twitter account with IRUN could increase your business potential.

Alternatively, email us and an IRUN advisor will call you back. 

 
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What is Twitter?

Just in case you haven’t seen Twitter, it’s a micro blogging site where messages, or ‘tweets’, are limited to just 140 characters (an SMS text message is 160 characters).

Subscribers use it to ask questions, share information and build relationships. 

The message limitation means a huge part of Twitter is about referring people to other web content such as news, blogs, videos, images and websites.

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